Funky Business - Talent makes capital dance

In Funky Business - Talent makes capital dance, Kjell A. Nordstrцm & Jonas Ridderstrеle launch a manifesto for the new world of business. Forget what has come before; this is the future for organizations and leaders. We are all condemned to freedom. We cannot delegate the understanding of what drives tomorrows society to politicians and executives. The funky future is here and now itґs all up to you. Funky Business is essential reading for those trying to learn the language and recipes of the new economy.



Funky Business tells us that the new world is different. Forget the old world order. Forget what you knew yesterday. The revolutionary reality is that 1.3 kilograms of brain holds the key to all our futures. Competitive advantage comes from being different. Increasingly, difference comes from the way people think rather than what organizations make. Today, the only thing that makes capital dance is talent. In such times we cannot have business as usual - we need funky business.Technology, institutions and values are being subverted and overturned. They are the triad, the inter-linked drivers of change, transforming each other and creating a global village of turbulence, tribes and fusion. We are deregulating life for ourselves and our children. Whether you like it or not, we are all condemned to freedom - the freedom to choose.


The drivers are shaping a weird, weird world. First, they are changing the way society operates. Social behavior, expectations and systems are undergoing seismic shifts. Society is restructuring itself along tribal lines as surplus and excess becomes a way of life...and business. And only those with a unique recipe will survive.

The second area in which change is most dramatic is among the great institutions of our age: corporations. The corporate complanceny of yesterday has given way to insecurity and fear. So, how will the emergent organizations be different from those that have gone before?And where does this leave the humble human being? Amid the maelstrom of change, people are seeking out understanding, meaning, development, skills and insight. So how should you lead others and how can you lead your own life?

What do you need to do today and tomorrow to thrive in the new world? Alberto Alessi is already doing it. So, too, is Steve Jobs. And Richard Branson. And Jorma Ollila. They are all exploiting the last taboo: competing on feelings and fantasy. Get ready for E(motional)-commerce!